PROBLEM: Website has to be created from scratch. There’s just the main structure and the domain. Client needs copy and content strategy, S.E.O. focus and restyling.
SOLUTION: Italy means art and good food, among other things. Strategy has to be based on capturing the user attention with content based on photos and basic copy that has to be appealing and clear.
MY CONTRIBUTION: Created the website and structured it so it is easy for the user to navigate and to scroll through having previews of what they may find. Used content strategy to drive views automatically with inviting layout and captivating copy.
Before: nothing. Just a domain. ↓
After: a completed website with fulfilled content and copy strategy, SEO oriented and linked to mother website, news platform l’italoamericano.com