Wrote copy for new features like Snapchat for web, Bitmoji drops and more.

Optimized the UX through editing copy for the Ads Manager.

Edited and added tooltip copy after auditing the Ads Manager in full.

Developed Content Design Team guidelines, named new features which will be launched in the future and overall contributed to building solid foundations for a new Content Design Team, starting from scratch.

Helped the Content Creation team with editing content for the Business Help Center implementing those Content Design guidelines we developed as a team.